Why Google Ads Suspending Telecom Accounts?

In recent times, the digital landscape has witnessed a surge in Google account suspensions, primarily attributed to violations of the Businesses Policy and Circumstancing policy. It’s imperative not to succumb to panic, as these actions are part of Google’s ongoing commitment to uphold integrity and trustworthiness in the online sphere.

Google, in its unwavering pursuit of providing the best user experience, consistently revises its policies. This tradition often culminates in a series of updates towards the close of each year. The forthcoming changes are anticipated to encompass not only adjustments in search engine algorithms but also further refinements in account verification procedures.

One of the pivotal shifts pertains to the Verification Policy. Google is intensifying efforts to ensure that individuals entrusted with managing accounts on behalf of companies strictly adhere to their designated roles. Those found veering into activities beyond their prescribed scope will likely come under Google’s vigilant radar.

Should the unfortunate event of an account suspension occur, there is recourse available through the appeals process. However, it’s important to note that with the forthcoming update, reactivation may take a bit longer—estimated at 3 to 5 days, or potentially even more.

Before initiating an appeal, it is advised to prudently remove any ongoing Spectrum or Xfinity campaigns. This preemptive step can significantly expedite the reactivation process, ensuring a smoother transition back into full account functionality.

Turning our attention to Spectrum Marketing, recent times have seen a noteworthy crackdown on Branded Marketing efforts. It is strongly recommended to exercise caution and refrain from creating branded campaigns, as they may lead to account suspension. While such campaigns might yield immediate results, they tend to have a rather ephemeral impact, typically lasting only 3 to 4 days, or perhaps a week at most. Moreover, the cost per click (CPC) in this scenario tends to be markedly high, potentially straining advertising budgets.

Currently, the average CPC hovers around $1.5. This presents a challenge, particularly for marketers seeking high-quality leads. In this ecosystem, brokers often acquire leads from marketers at an approximate cost of $5, subsequently reselling them in the market for anywhere between $7 to $8 per call, showcasing the competitive dynamics at play.

For those considering Pay-Per-Click (PPC) campaigns, Optimum stands out as an enticing platform. Optimum boasts not only high traffic volumes but also registers considerable search activity on Google’s Keyword Planner. To make the most of this platform, the key lies in identifying high monthly search volume keywords and strategically incorporating them into your campaign. This approach is likely to yield substantial traffic and engagement, potentially culminating in a marked boost in conversions.

In conclusion, navigating the evolving terrain of Google policies requires vigilance, adaptability, and strategic planning. By staying attuned to these updates and adhering to best practices, businesses can not only weather the changes but also position themselves for long-term success in the dynamic digital landscape.

For a comprehensive walkthrough of these strategies, replete with actionable insights and practical tips, I invite you to explore the detailed video available on the Hashmi Dev YouTube Channel.