These days I see a lot of people offering/selling Inbound Spectrum or Xfinity Call. Now you can create and run these type of google ads campaigns by your self Why not save on recurring costs and do it at a quarter of the price. I have started a your YouTube Video series on it and i will also post blogs for how to run Xfinity PPC google ads and Spectrum as well. Additionally, rest assured that this is not a marketing violation and you own the assets.
Are you want New Sells and Billing ?
So you need to Understand some things before running ad because your ad will get suspended
First let’s look at the compliance policies of the various operators, they have one thing in common, no bids on a branded term, no branded URLs and social media policies may not be approved.
In this post, we’ll only focus on traffic from pay-per-click search and Google Ads.
What is Difference between branded and unbranded Google Ads Campaigns?
Keywords that do not refer to the brand name or any part of it (including possible typos) are considered non-brand keywords. Some keywords that have a brand name in the phrase but are not unique to one brand or domain will be considered non-branded.
Example of branded search terms: Charter Internet, Xfinity, Charter Communication, Spectrum TV, Windstream Internet, etc.
Example of a non-branded search term: Cable TV provider, Internet in my area, Satellite provider.
Watch Video For Introduction How you will get start and some pre requisites for it
Google Advertising Policy and Carrier Policy:
In our case, we deal with Google Ads and Carrier. Both are different companies and their policies are different. Google will not limit you from bidding on branded keywords,
Google lifted the ban on bidding on competitors’ branded keywords back in 2008, and since then it’s been perfectly acceptable to bid against your competitor’s brand as long as you don’t include their trademarked name in your ad text. It’s a bit of a gray area, but perfectly fair in Google’s eyes.
Here’s a real example of a campaign that uses a branded keyword and doesn’t break the rule.
How ? Simple, if you are a Spectrum only authorized dealer you are not responsible for Frontier and vice versa.
Google has already won a court case regarding permission to bid on branded keywords, provided you don’t use their trademark and name in the ad text of the cube.
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